Our Story

How It Began?

Modern life is often fast-paced and stressful, with demands from work, family, and other obligations. Moreover, technological advancements have also led to increasingly sedentary lifestyles. With this realization in mind, Shubham and Abhishek felt the need for a healthier lifestyle. In 2023, they stumbled upon yoga, realizing its potential to transform their health & holistic well-being. Inspired by the growing popularity of yoga amongst their peers, they founded Orae, aiming to make fitness more inspiring, accessible, and functional for everyone.

We Are Orae

Orae is more than just a brand; it's a community. Our mission is simple: to ignite a global movement towards holistic fitness and environmental consciousness. We endeavor to empower individuals from all walks of life to integrate yoga and fitness seamlessly into their daily routines, fostering personal growth and community connection. We offer extensively researched, meticulously engineered, and yogi-certified premium-quality yoga products designed to enhance your practice while respecting the planet. Orae is a place where you can find support, inspiration, and a sense of belonging on your wellness journey.

Our Values

At Orae, we believe in sustainability, transparency, and continuous improvement. Our products are crafted with care, using natural and eco-friendly materials. Transparency and integrity form the foundation of our operations, ensuring fairness and accountability at every step. To continuously improve, we value feedback from our community and strive to create a space where everyone feels welcome and empowered to prioritize their well-being.

Meet The Founders

Shubham is an IIT Kharagpur alumnus and a second-generation entrepreneur. He brings experience & insights from his tenure in the banking sector with Citibank and his role at Startup India, Invest India. Additionally, he has dedicated a decade to environmental advocacy through his work with the international non-profit organization, Green the Gene.

Abhishek is a digital marketer & growth expert. Having run his marketing agency in the past and working with some of India's favorite brands, he brings extensive experience in branding & marketing. He has also been actively engaged with Limechat.ai, a B2B SaaS startup specializing in WhatsApp chatbot automation for D2C brands.

Both share a passion for innovation and a desire to create meaningful ventures, for the world.